By YES Network
Oct. 23, 2025 – The New York Yankees’ successful drive to its MLB-record 60th post-season berth this past season resulted in year-over-year YES Network Total Audience Delivery growth.
Among the 2025 Yankees season highlights:
- Per Nielsen, Total Audience Delivery for New York Yankees games on YES in the New York DMA in the 2025 season was up 5% year-over-year (293,000 vs. 279,000 average Total Viewers).
- Per Nielsen, 49% of YES’ Yankees games averaged more than 300,000 Total Viewers in the New York DMA, compared to 33% of YES’ Yankees games reaching that Total Audience Delivery benchmark last year.
The Gotham Sports App
- Streamed viewership of Yankees games was up 91% year-over-year in the New York DMA, per Nielsen.
- Live Stats impressions on connected/Smart TVs within YES’ streamed Yankees game telecasts grew by 169% year-over-year throughout YES’ regional coverage territory.
- Pick-N-Play Live game participation within YES’ streamed Yankees game telecasts increased by 28% year-over-year throughout YES’ regional coverage territory.
Social Media
- YES gained 126,900 followers/subscribers across its various social media accounts during the 2025 MLB season.