NEW YORK— APRIL 4, 2025 – The YES Network’s first New York Yankees telecasts of the 2025 season generated massive viewership on the YES linear network and on YES within The Gotham Sports App.

The tremendous interest in the Yankees resulted in The Gotham Sports App recently peaking at No. 4 among sports apps nationally in the Apple App Store, ahead of such brands as ESPN and DraftKings.

The highlights:

• Yankees fans consumed more than 152 million minutes of Yankees game action over YES’ first two telecasts of the 2025 season on the YES linear network and on YES within The Gotham Sports App this past Saturday and Sunday (March 29-30).
• Despite going up against March Madness and other sports programming, these first two Yankees games of the season averaged 368,000 Total Viewers on the YES linear network; this 368,000 average is greater than any other cable programming in March in the New York DMA.
• YES’ two-game linear TV delivery of 368,000 average Total Viewers was greater than the average for NCAA Men’s Basketball game telecasts on CBS, as well as those of TBS, TNT and TruTV, from March 20-30 in the New York DMA.
• Sunday’s YES telecast was the most-viewed program on cable that day in the New York DMA and YES’ most-viewed non-Primetime game in a year; it averaged 432,000 Total Viewers, peaking at 496,000 Total Viewers from 3:45-4 p.m.
• Saturday’s game was also the most-viewed program on cable that day in the New York DMA, and YES’ most-viewed Saturday afternoon game in nearly two years; it averaged 309,000 Total Viewers.
• All told, approximately 1.1 million unduplicated Total Viewers in the New York DMA watched the YES linear network during Yankees Opening Day weekend (March 27-30).

Yankees on YES within The Gotham Sports App:

• The average streaming time per user of the Yankees on YES within The Gotham Sports App during the weekend was up 15% year-over-year from 2024.
• The Yankees on YES within The Gotham Sports App averaged 9% more Unique Viewers across the weekend than the average across the last two Yankees Opening Weekends.
• Between both Yankees games, over 14.1 million minutes were streamed on YES within The Gotham Sports App during the weekend.

Source: Nielsen