Aug. 20, 2024 (New York, NY) — New York or Nowhere (NYON), a leading lifestyle brand known for its premium apparel and accessories, is pleased to announce a collaboration with the New York Yankees, in partnership with New Era Cap and Major League Baseball.
“The Yankees have always been on our list of dream collaborators, and to see this project come to life is truly surreal,” said Liz Eswein and Quincy Moore, Co-Founders of New York or Nowhere. “For NYON to be aligned with such a storied institution is a significant moment for us. We are honored to have this opportunity and grateful to the Yankees and MLB for trusting our vision.”
The co-branded collection consists of 49 pieces, including a range of adult and kids' headwear and apparel, merging the classic elements of the Yankees brand with NYON’s signature aesthetic. The collection is now available at select locations, including Yankee Stadium, the MLB Store on 6th Ave., NYON’s flagship in Nolita and online through newyorkornowhere.com.
“In only a few short years, New York or Nowhere has become an iconic fashion brand, not only within the five boroughs but far, far beyond,” said Marty Greenspun, Senior Vice President, Strategic Ventures, New York Yankees. “NYON was a fantastic partner in bringing this project to fruition, and their talented creative team truly blended the best of our aesthetics in creating this collection. Now that the collaboration is available for purchase, we are really excited to see the response from fans, especially at the Yankee Stadium team store.”
The launch campaign, starring Yankees legend Mariano Rivera and captured by the photographer Jonathan Mannion, deepens the project’s connection to the team's illustrious history, while broadening its appeal across generations of fans.
About New York or Nowhere:
Founded in 2020, NYON is a lifestyle & apparel brand inspired by the greatest city on earth. With IP that's beloved from the Bronx to Berlin, a flagship store in the heart of downtown NYC, and an ongoing partnership with the NY Knicks, NYON has become the preeminent brand for anybody that loves (or lusts after) the city that never sleeps. Notable fans of NYON include Aaron Judge, Jalen Brunson, Sarah Jessica Parker and Hugh Jackman.