New York - Billionaire Boys Club, the premium contemporary fashion brand designed with American and Japanese influence, is continuing its partnership with the New York Yankees on a multi-faceted campaign launch throughout 2024, starting with a capsule collection drop today, April 11.
Following a successful inaugural collaboration in 2022, Billionaire Boys Club and the New York Yankees come together again to deliver a year-long, multi-drop collection that seamlessly blends the rich heritage and dynamic styles of both brands. The partnership is structured around a series of capsule collections that are designed to complement a variety of styles, from athletic-casual looks to elevated fashion pieces.
Launching in sync with MLB's opening month, the first drop in the Billionaire Boys Club x New York Yankees capsule series will feature collectibles, including a hoodie, t-shirts and a New Era fitted hat with custom patchwork. Drop One items will be available beginning April 11th at BBC ICECREAM US flagships, their online platform and at the Yankees Team Store at Yankee Stadium.
“Billionaire Boys Club is excited to announce its renewed partnership with the New York Yankees, building on the momentum of our landmark collaboration in 2022. This alliance bridges our dedicated fanbase in New York City with the globally recognized symbol of New York excellence. Our extensive, year-long series of releases celebrates the union of our rich legacies and vibrant aesthetics, creating exclusive offerings for fans of both Billionaire Boys Club and the Yankees around the world.” - courtesy of Billionaire Boys Club.
The Billionaire Boys Club x New York Yankees partnership will continue to drop special-edition capsules throughout the year, with highlights including statement pinstripe designs, an exclusive Yankee Stadium trucker hat, a wool-body bomber jacket and more. The collection will be available for purchase on bbcicecream.com and BBC ICECREAM US flagships, with some styles exclusively available at the Yankees Team Store at Yankee Stadium.
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About Billionaire Boys Club:
BBC ICECREAM, founded by Pharrell Williams, Nigo and Rob Walker, is a globally recognized clothing and accessories brand whose blend of streetwear and luxury has influenced countless pockets of fashion, music design and culture. As the company has morphed to continually lead and define fashion, its aspirational motto highlights a brand perpetually focused more on an embrace of originality and self than the direct financial realities of its name: “Wealth is of the heart and mind, not the pocket.” For more information about Billionaire Boys Club visit bbcicecream.com and follow @bbcicecream on Instagram.
About the New York Yankees:
Founded in 1903, the New York Yankees (www.yankees.com and @yankees on social media) are the most successful and popular team in Major League Baseball history, having won 27 championships and appearing in 40 World Series. The club plays its home games at Yankee Stadium, which is one of New York City’s most-frequented tourist destinations and home to numerous non-baseball events, including college football’s Bad Boy Mowers Pinstripe Bowl. As a result of their on-field accomplishments and iconic interlocking “NY” logo, the Yankees are among the most recognized brands in the world.